Arthur Guinness Projects: Entrepreneurs For Good 2014

One sets up a business to make money. The rare ones will take up the challenge of those who make the bold choice to set up businesses not focused solely on profit but on actively benefiting the lives and livelihoods of the communities around them. These are the folks that definitely deserve our applaud and support. 

It was a crazy hot afternoon on the day of the Entrepreneur for Good 2014 award. Somehow even under the hot sun, the awardees were so happily and passionately sharing with us their business and ideas. Certainly not a wonder that these folks were picked to each receive financial and business support up to the value of RM240,000 from the Entrepreneurs For Good 2014, organised by the Arthur Guinness Projects in partnership with the British Council. 

The six winning social enterprises are chosen from 20 semi-finalists after a nationwide search road shows and were given business mentoring and training over the last 6 months. The top 12 social ventures out of that were then selected to go into the final stages of the program. At a public pitch held in April 2014, the finalist then pitched their winning social business ideas in front of an expert panel of judges comprising of industry leaders and leading social enterprises out of which the final 6 awardees were chosen. Congras for each receiving between RM20,000 and RM40,000 each as part of this year long programme. 

The Arthur Guinness Projects is not all about funding. Its all about pairing financial support with business mentoring to work with people to bring their projects and ideas to the next level. Arthur Guinness Project is the continuation of this philanthropic mindset and truly demonstrates how Guinness is “Made Of More.” For more information about The Arthur Guinness Projects Malaysia, visit 
The six winning social enterprises are: 
1. The MAD Experience 
2. CleanBites 
3. Catama Craft Enterprise 
4. BYOB Green Concepts 
5. Ecocentric Transitions 
6. Shuttle GO 

A little bit about the winners:
The MAD Experience
MAD is on a mission to empower everyday people to get involved in poverty alleviation. This is achieved by giving people the opportunities, tools and support they need so that they can raise funds and volunteer to implement high impact projects that break the cycle of poverty. By combining online crowd funding with responsible volunteering, MAD aims to create an online crowd fundraising platform dedicated to raising funds for poverty alleviation projects. Through this platform, passionate individuals will be able to set up a personal online fundraising campaign to raise funds for a project 
they are passionate about. 
CleanBites serves delicious, healthy, and balanced food, with a focus on making this food easily available to the public. An innovative subscription-based delivery service makes eating healthily easily achievable and affordable to people living busy lives. General food are often high in salt, sugar and pther processed seasoning including GMF. By educating the public about eating healthily and introducing them to great-tasting and easily-accessible healthy food, CleanBites aims to improve the health and well being of Malaysians. 

Catama Craft Enterprise 
Catama Crafts works with women in rural, underprivileged communities within Sarawak to assist them in gaining economic stability through exploration of indigenous arts and crafts. By creating high-end products for the international market, Catama Crafts seeks to encourage the preservation of traditional knowledge and empower communities with pride in their craft and cultural identity and the autonomy to change and adapt. Crafts created will be marketed and sold to local and international consumers and profits will be shared with the rural communities, providing economic stability to the women and community at large. In addition, ensuring the preservation of traditional skills and knowledge. 

BYOB Green Concepts 
BYOB stands for Bring Your Own Bottles, an environmentally-friendly store built around the ‘3R’ concept of reduce, reuse, and recycle. BYOB seeks to educate society about the dangers of plastic pollution and to stop them from treating plastic bottles as rubbish. This enables the communities a chance to help protect the environment by reusing their plastic bottles instead of throwing them away. BYOB allows the public to bring their empty plastic bottles to the store and refill them with a variety of cleaning products. This comes from a study that recycling doesn’t really work as it creates a carbon footprint whilst in the recycling process. Furthermore, it is costly as well. 

Ecocentric Transitions 
Ecocentric Transitions is committed to cultivating an environmentally empathetic and sustainable society. Through workshops and consulting, Ecocentric Transitions aims to build environmental awareness in communities. Ecocentric Transitions educates and gives practical advice on how to become more eco-responsible through interactive activities relating to topics such as Food Security, Waste & Resources, Environmental Education and Sustainable Living. 

Shuttle GO 
Busco is a short distance, low density private shuttle service helping people in urban environments to 
make use of public transport in a sustainable way. Focusing on the ‘First Mile Problem’ – the difficulty people face in accessing public transport from their homes - Busco provides communities with the opportunity to become mobile and live more fulfilling lives. Busco also seeks out unemployed and underemployed youth, and trains them to drive and manage the operations. 
Cheers to your future success. Keep up the good work of caring for communities in your business ventures!

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