The Color Run™

Everyone raved about The Color Run™ when it launched in 2012. Over 50 runs in 100 countries, the run is now in Malaysia. On 17 August 2014, 13,000 folks will run through the streets of Kuala Lumpur and through showers of coloured powder in a celebration of health and happiness.

Dubbed the “Happiest 5k on the planet”, the untimed event organised by IMG will be held at Padang Merbok. Runners will be wearing white at the point of the run flag off and when you finish, you will be plastered in happy colours! Its dubbed the “Happiest 5k on the planet” because everyone will have a gala time with the colours and because many of us runners (including myself) actually picked up running by taking part in a 5km run (read about my very first run here). For those who are on Instagram, you can follow the developments via the hashtag #Happiest5K

Its also a brilliant run that everyone can participate with their loved ones. Its untimed so all you need to do is to walk, jog, run or even roll if you like to complete the 5km. The nature of the event makes it perfect for parents to bond with their children too. A glimpse of happy faces...check out Linora with the kids!

And for those who are concerned with the colours, rest assured it is safe for all participants (old and young) and of course the environment. The coloured powder is made of cornstarch and the colours are washable and biodegradable.

As 13,000 runners are expected, all participants will be flagged off in batches with the first batch flagging off at 7am from Padang Merbok (3° 9' 3'' N 101° 41' 21'' E). Its a brilliant location that you can drive there, or even walk over (think warm up) from Masjid Jamek LRT (ST5), Bandaraya  LRT (ST6) or the Bank Negara KTM Komuter Stop.

Mark your calendars to do the following:
• Monday 9 June 2014 to register 
• Sunday 17 August 2014 to participate in the fun 5km run. 

Registration is on Monday 9 June 2014 beginning 9am. Log in to Fees are at RM75 per participant. The first 2,000 CIMB Bank Credit Card, Debit Card and Kwik Account holders will enjoy a 10% discount. Customers who sign up for a CIMB Kwik account between 9 June to 14 July 2014, will receive a further RM60 cash rebate if they register 4 entries in addition to the 10% discount. For more information or for the full terms and conditions of the CIMB Color Run promotions, log on to

For more information on The Color Run™ Malaysia:

Full set of pics from this morning's launch: The Color Run 2014 - Malaysia

Do head on to the following channels for more updates: