Carlsberg, UEFA EURO 2016™ and Stade de Lyon

Carlsberg heats up the local football scene through a number of exciting activities leading to the UEFA EURO 2016™. As the official beer of the tournament, Carlsberg is offering fans a chance to watch the semi-final live in France and experience what it’s like to be a football star. 100 lucky winners will also get to ‘Play on Pitch’ at Stade de Lyon, the official stadium of the UEFA EURO 2016™ where football heroes will be scoring goals. This is definitely probably the best football adventure ever for a football fan!

Access to this event is exclusively held by Carlsberg. Only 100 winners from around the world will have the chance to participate. Fans and their best friend will get the ultimate football thrill and experience the sport like never before through Carlsberg’s ‘Play on Pitch.’ 5 contest winners can bring along a friend to watch the UEFA EURO 2016™ semi-final with the best seats and views, be treated like football stars, complete with personalized soccer kits, access to locker rooms and other entertainment at the VIP hospitality lounge. Of course while enjoying ice-cold Carlsberg as well with some football big names and great legends sitting next to them, probably!
Some lucky fellas who won themselves a personalised UEFA EURO 2016™ jersey!
And this is me in the locker room at Stade de Lyon! On a serious note, I am taking part in the contest too. I would really love to play at Stade de Lyon never mind I am not the best football player in town! 

For your chance to score the passes for you and your best friend, all you need to do is:
Submit a photo of  the proof of purchase for Carlsberg captioned with your name and MyKad number, via WhatsApp or WeChat to +6018 3278 718. The ‘Play on the Pitch’ contest is available in all Carlsberg affiliated outlets, from pubs, bars, restaurants, coffee shops to super and hypermarkets. Contest period runs from now until 7 June 2016. 

For the first time in the tournament's history, UEFA EURO 2016™ will feature 24 teams compared to only 16 in 2012. They will be competing over a full month, from 10 June to 10 July 2016. The tournament comprises 51 matches, up from 31 matches in 2012, staged in ten different cities across France. So get ready for an exciting season and of course sleepless nights too!

For more information on how to get a chance to win tickets to the UEFA EURO 2016™ Semi-final and participate at the various activities, please visit or Carlsberg’s Facebook page.
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